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The Marketing-Cloud-Personalization Exam assesses the candidate's ability to design and execute personalized campaigns that engage customers and drive conversions. Candidates will be tested on their ability to leverage the personalization features of Marketing Cloud, including Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio. Candidates who pass the exam will earn the Marketing Cloud Personalization Accredited Professional designation, demonstrating their expertise in creating personalized experiences that drive customer engagement and revenue growth.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q111-Q116):

NEW QUESTION # 111
What are the three types of mobile campaigns a business user can create in IS?

A. SMS Text Message
B. Browser Notification
C. Push Message
D. In-App Notification
E. JSON Data A

Answer: A,C,D

Explanation:
Salesforce Marketing Cloud (SFMC) provides powerful mobile marketing capabilities through Mobile Studio and Interaction Studio (IS). Businesses can engage customers using three types of mobile campaigns:
* Definition: SMS (Short Message Service) is used to send text messages directly to a user's mobile device.
* Use Case: Best for time-sensitive promotions, alerts, and transactional messages.
* Steps to Create in SFMC:
* Navigate toMobile Studio>MobileConnect.
* Set up the SMS configuration by selecting theSender Profile.
* Create anSMS Message Templateunder MobileConnect.
* Configure the audience using relevant segmentation criteria.
* Test and send the SMS campaign.
* References: Salesforce Marketing Cloud Documentation - MobileConnect Setup and SMS Campaigns.
1. SMS Text Message
* Definition: Push notifications are sent to users via a mobile app to encourage engagement and drive specific actions.
* Use Case: Ideal for re-engagement and sending tailored updates.
* Steps to Create in SFMC:
* Navigate toMobile Studio>Push.
* ConfigureApp SDK Integrationto enable push notifications.
* Define your Push Message content, including title and message.
* Specify segmentation usingAudience BuilderorJourney Builder.
* Schedule and send the Push campaign.
* References: Salesforce Marketing Cloud Documentation - Push Notification Guide.
2. Push Message
* Definition: In-app notifications are messages displayed within the app while users are actively using it.
* Use Case: Perfect for guiding user actions within the app, such as onboarding, product announcements, or updates.
* Steps to Create in SFMC:
* Navigate toInteraction Studio>In-App Messages.
* Select a trigger point for displaying the notification (e.g., on login or action completion).
* Design the content and layout of the in-app message.
* UseJourney Builderto configure the message's audience and timing.
* Deploy and monitor engagement metrics.
* References: Salesforce Interaction Studio Documentation - In-App Notification Configuration.
3. In-App Notification
Summary:These three types of campaigns (SMS Text Message, Push Message, and In-App Notification) empower businesses to create omnichannel mobile engagement strategies. Salesforce Marketing Cloud and Interaction Studio provide a flexible framework to set up, customize, and analyze these campaigns effectively.
Official Documentation References:
* Salesforce Marketing Cloud Mobile Studio Guide.
* Interaction Studio In-App Notification Setup: Salesforce Help.

NEW QUESTION # 112
The sitemap provides the functionality that enables IS to identify which three items?

A. Page types
B. content zones
C. Templates
D. campaign
E. attributes

Answer: A,B,E

Explanation:
A sitemap inInteraction Studioenables IS to identify key components on a website for personalization purposes, including:
* Page Types (Answer A):
* Classifies different types of pages (e.g., product pages, category pages).
* Content Zones (Answer B):
* Defines areas of the webpage where personalized content can be displayed.
* Attributes (Answer C):
* Captures metadata about pages and elements, such as product details or user behavior.
References:
* Salesforce Interaction Studio Documentation - Sitemaps

NEW QUESTION # 113
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A. Channel
B. Dimensions
C. Catalog
D. Directory

Answer: B

NEW QUESTION # 114
What is the purpose of defining content zones in the sitemap?

A. To report on web campaign performance
B. To specify the size of the content that will be used
C. To ingest catalog information from the page
D. To define where campaigns can render on a website

Answer: D

NEW QUESTION # 115
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A. Co-Buy
B. Co-Browse
C. SmartBundle
D. Trending

Answer: D

Explanation:
* TheTrendingingredient is often used as a backup in recipes to ensure that popular products or content are displayed when no personalized recommendations are available.

NEW QUESTION # 116
......

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